Ok Beerlings…this has been on my mind since a few nights back when I became a witness to beer douchery (that’s Josh’s term from Lost In The Beer Aisle by the way. I can’t take credit for it) at my local Whole Foods Market.
I’m going to try and make this quick….
I think we’ve all been hearing about beer snobs and beer douchery more and more recently. I see it on fellow beer blogs often, and see it in person plenty. What’s shameful is that these aren’t just random thoughts that bloggers are writing about. These are ACTUAL experiences that people witness or hear about first hand. You expect these type of things from wino’s, and even in their culture it’s starting to tone itself down a bit.
So what the hell is going, what was MY experience, and why are you a beer douche if you don’t drink canned craft beer?
First the Experience…
I was looking for Oskar Blue’s Mama’s Yellow Pils a few days back and it was out of stock just about everywhere I went. It hit me that the Whole Foods by me usually has it in stock and so I hopped in my truck and headed over there (and yes, it’s common place for me to spend hours trekking the city looking for a particular beer).
As I walked through the beer aisle and stopped where the Oskar Blue’s stuff usually is I noticed another guy talking to a Whole Foods Market employee. The employee actually knew his stuff and knew his beers well and was giving the other guy suggestions on what to buy and try (per the other guys request of course). When the employee got around to recommending Dales Pale Ale, Gordon and Gubna (all Oskar Blue’s stuff by the way) the other guy was almost taken aback as if he was offended and responded with “no thanks, I’m not spending good money on canned beer!”
With an eye roll and a bit of anger that was only intensified by the fact that this place too was out of Mama’s Yellow Pils…I made my way back to the truck.
What the hell is going on and why you’re a beer douche if you don’t drink canned craft beer…
So whats going on here recently? Why does it seem that everyone and their mother are turning into beer snobs and engaging in “beer douchery”?
It’s nothing new unfortunately, but as more people get online, blog about beer, Tweet and Facebook their experiences, it reaches us quicker and seems to surround us like never before. What’s upsetting is seeing how this has become almost a constant all around us. But then again, such is life.
So okay, WHY the craft beer in can douchery issue?
Easy. This isn’t the first time I’ve been witness to it, but it was the last straw before I had to say something about it.
Look, I’m going to be pretty damn strait forward about it right now…
If you refuse to try any craft beer BECAUSE it’s in a can and you feel that it carries some stigma or some image of a fat man in his boat while on the lake and slamming down another Bud, then you’re simply a beer douche. I’m sorry, I’m not even going to try be politically correct here.
There is nothing wrong with a guy/gal enjoying a Bud if that’s what they enjoy. Sure it taste like donkey balls, but I’ve tasted plenty craft crap too that’s held up on a pedestal.
What the hell does any of “part A” above have to with canned craft beer? Get over yourself already, you’re not as special as your mommy once told you.
No one is saying you have to like what you try. But refusing to try beer because it comes in can even exceeds beer douche status…in fact I think it deserves another phrase…a more common term such as “an ignorant idiot”. Ya that fits well. I like that.
There are some seriously good beers out there that come in cans, and there are many advantages to taste, cost, appeal etc to canned craft beer. Of course I love my awesome bottled craft beer, but I think I love the more driven nature behind the canned craft beer movement even more.
So here’s a question too all the Beerlings out there….
Can you really…I mean REALLY and TRULY consider yourself a lover of great beer and love and respect all the passion, effort and people behind the craft beer culture….
…IF you do things like refuse to try beer just because it comes in a can?…